All of the work on this page is based on either my work with Eldimaa Fashion or a made up company, The Fashion Company. Having not had much experience in marketing for fashion, I wanted to display my work in the context of the industry I would like to work in and thus created a "fake" company to creating marketing materials that I could display in this portfolio. Some of the work echoes that of existing brands, to highlight the ability to tap into a brand tone/image.